Debunking Public Relations – The Terminology Of PR Explained
Author: admin
Debunking Public Relations – The Terminology Of PR Explained
AdvertisingPaid for by a business to be submitted and published
AdvertorialSimilar to advertising but it looks like a piece of editorial
BillsThe day’s headlines on the board or bill board outside a newsagents
Brief or nib or even fudgeSmall item of news one paragraph only in a newspaper
BylineCarried on a story to identify who wrote it
BrandYour company’s name and its identity more than just its logo
CIPRChartered Insitute of Public Relations
CopyThe words that make up a piece of writing
Corporate communicationsThe company’s messages such as press releases to the outside world
Crisis ManagementCoping when the proverbial hits the fan a bad news story perhaps
Damage limitationSame as crisis management
DeadlineFinal time by which a story has to be written
DoorsteppingColoquial term for reporters hanging around someone’s doorstep to get their story
EditAltering copy to improve and often shorten it
EditorThe person in charge of overall content of the editorial side
EditorialStories features letters sport anything not paid for
EzineElectronically generated and distributed newsletter
FeatureLonger than a news story more in depth not necessarily topical
Features editorThe person in charge of the features pages
FreelanceSomeone who works for him or herself and sells stories or gets commissions
Integrated campaignUsing a variety of media i.e. TV radio press online outdoor and direct mail
JournalistCan be a reporter news editor subeditor or editor
News EditorThe person in charge of the news content
News hook or angleMost interesting part of you story which will grab the reader’s attention
NewsletterUpdates sent out by businesses good way of keeping in touch with clients
Optimised press releasePress release that is both optimised for search engine results and released online
PRPublic relations
PROPublic relations officer
Press pack or media packPrepackaged set of information or promotional materials to be distributed to the media
Press officerPerson usually working in a company’s PR or communications department
Press releaseShort piece of copy submitted for publications
ProofreadRead through carefully to check spelling punctuation and grammar
ProposalIdea for a PR campaign
Reader offerOffer or competition for newspapers/magazine readers good way of promoting a product
ReporterWrites the news
SellinTerm given to attempts to interest a publication in carrying a story or feature
SplashThe front page lead
About the writer: Jo is a qualified journalist who worked for many years on regional newspapers then became a freelance for national women’s and parenting magazines. She moved into PR and worked both inhouse and for agencies before setting up Coutts Smyth Communications a PR firm specialising in PR and business writing for small to medium sized businesses.
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