Business Ideas

Archive for June, 2011

Destiny Florida Americas First Eco-Sustainable City Announces Launch Of New Website

DESTINY FLORIDA AMERICAS FIRST ECOSUSTAINABLE CITY
ANNOUNCES LAUNCH OF NEW WEBSITE

DESTINY FLORIDA MAY 18 2009 Destiny Florida Americas first ecosustainable city today announced the relaunch of its website www.destinyflorida.com to better reflect its commitment to economic stability and environmental preservation.

As detailed on the new website Destiny Florida will be a forwardthinking community operating with minimal impact on the environment and a hub where the latest clean technology innovations will emerge.

We are very excited about the launch of the new corporate website which emphasizes our position as the largest planned environmental development in the United States stated Randy Johnson COO of Destiny.

Visitors to the new website www.destinyflorida.com will be able to learn more about the citys ongoing development and initiatives including its planned Alternative Energy Industrial Park which is designed to attract businesses seeking to develop and manufacture new clean technologies; the Sustainable Energy Farm where alternative fuel crops such as jatropha camelina and arundo donax are being studied for future fuel sources; and The Honey Bee Farm at Destiny.

The new Destiny website provides a complete list of team members including international engineering firm Arup along with new environmental videos links to other leading green websites and a section where companies can register to receive more information.

A Site Selection page enables companies from around the globe to learn about moving or expanding their operations to Destiny and includes an indepth questionnaire designed to assist companies wishing to investigate Destiny as a potential location. A Living at Destiny page allows potential residents to sign up and receive the latest news on Destiny via email and a quarterly newsletter will be added shortly.

Viewers can also read about Founder Anthony V. Pugliese IIIs commitment to smart growth planning projects and conservation of the environment as well as a message from Sir Peter R. Head Director of Arup explaining the global importance of Destiny as a new model city.

About Destiny
Destiny Florida spans 64 square miles or 41300acres and includes more than 25000 acres of preserved open space in southern Osceola County. Less than one hour from Orlando the city is strategically located at one of Central Floridas main intersections; consisting of the Florida Turnpike U.S. Route 441 and State Road 60. Destiny will provide a variety of industries with a new regional commerce hub located within a days drive of 30 million consumers. As the future home to scientists engineers cleantech innovators and university research centers Destiny will be a wellbalanced mix of new technology educational excellence longevitybased lifestyles and social and cultural centers. The city plans to feature NextGEN aviation a multimodal transportation system and a master plan for sustainability by ARUP. Destiny is situated within Floridas Clean Tech Corridor the seventh largest megaregion in the United States. For more information please visit www.destinyflorida.com or call 18882DESTINY.

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Design And Content Issues Of Business Cards-ii

You must be extra caring and attentive while selecting a design for Business Cards as it will be a helpful factor in creating your brand identity. It is one of the most selective efforts taken by you in promotion of your organization. It also promotes the services provided by your organizations or hot products being offered by you. Well to increase your appeal you can opt for cards with multiple designs for people working in different segments of your organization. As there are different aims and objectives of all departments and all of them needs to be served and perfectly visible in designs of their business cards.

Popular Designs of Business Card

There are several designs in use these days for Business Cards printing. Although people’s choice completely differs according to use and prospects of business cards recipients. Some people prefer normal one side printing with Just Black White color combination whereas some use multicolor option of printing. However such trends are popular for only executive business card printing where simplicity is the best feature that represents the elegance of cards.

For product marketing and advertising multi color printing is popular. Companies generally prefer to use all available space at front as well as on back of business cards to their marketing and advertising prospects. At front they put all required contact info along with the company logo and at the back of card they put some of the hot products or best selling products to target potential customer base for that particular product.

Popular Trends in Business Card Design

Most of the times companies want flashy designs with exclusive look and feel in their business cards. They prefer Spot UV printing with full color single or double sided Spot UV coated business cards printed on thick and best quality card papers. Other popular design trends include silk laminated cards rounded corner silk laminated cards and rounded corner UV coated cards. Some people or organizations also prefer foldover business cards or uncoated linen business card for economic segment business cards.

The most important aspect is the quality of business card printing. You should never compromise with the quality and finish of your business cards. Your minor investment in a perfect business card can return u major profits in form by creating several new customers base. Therefore if you are planning to order prints of business cards of your organization take time to think properly and then do your best.

About the writer:  Specializing in the highest quality full color printing of Business Cards Postcards Club Flyers Brochures Letterhead and so much more. For more information visit: http://www.uvcards.com/

Debunking Public Relations – The Terminology Of PR Explained

AdvertisingPaid for by a business to be submitted and published

AdvertorialSimilar to advertising but it looks like a piece of editorial

BillsThe day’s headlines on the board or bill board outside a newsagents

Brief or nib or even fudgeSmall item of news one paragraph only in a newspaper

BylineCarried on a story to identify who wrote it

BrandYour company’s name and its identity more than just its logo

CIPRChartered Insitute of Public Relations

CopyThe words that make up a piece of writing

Corporate communicationsThe company’s messages such as press releases to the outside world

Crisis ManagementCoping when the proverbial hits the fan a bad news story perhaps

Damage limitationSame as crisis management

DeadlineFinal time by which a story has to be written

DoorsteppingColoquial term for reporters hanging around someone’s doorstep to get their story

EditAltering copy to improve and often shorten it

EditorThe person in charge of overall content of the editorial side

EditorialStories features letters sport anything not paid for

EzineElectronically generated and distributed newsletter

FeatureLonger than a news story more in depth not necessarily topical

Features editorThe person in charge of the features pages

FreelanceSomeone who works for him or herself and sells stories or gets commissions

Integrated campaignUsing a variety of media i.e. TV radio press online outdoor and direct mail

JournalistCan be a reporter news editor subeditor or editor

News EditorThe person in charge of the news content

News hook or angleMost interesting part of you story which will grab the reader’s attention

NewsletterUpdates sent out by businesses good way of keeping in touch with clients

Optimised press releasePress release that is both optimised for search engine results and released online

PRPublic relations

PROPublic relations officer

Press pack or media packPrepackaged set of information or promotional materials to be distributed to the media

Press officerPerson usually working in a company’s PR or communications department

Press releaseShort piece of copy submitted for publications

ProofreadRead through carefully to check spelling punctuation and grammar

ProposalIdea for a PR campaign

Reader offerOffer or competition for newspapers/magazine readers good way of promoting a product

ReporterWrites the news

SellinTerm given to attempts to interest a publication in carrying a story or feature

SplashThe front page lead

About the writer:  Jo is a qualified journalist who worked for many years on regional newspapers then became a freelance for national women’s and parenting magazines. She moved into PR and worked both inhouse and for agencies before setting up Coutts Smyth Communications a PR firm specialising in PR and business writing for small to medium sized businesses.